The Wirecutter provides recommendations for electronics and other gadgets that are both obsessively researched and simply presented. The Times will pay more than $30 million, including retention bonuses and other payouts, for the startup, according to people familiar with the transaction.īrian Lam, a former editor at Gawker Media’s Gizmodo, founded The Wirecutter in 2011, and has self-funded the company’s growth. The New York Times is buying The Wirecutter, a five-year-old online consumer guide.
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